• 📅 August 13, 2022
Amazon Prime Video makes debut in Nigeria
Credit: Amazon Prime Video

Amazon Prime Video has made its entrance into the Nigerian market-sphere, offering over 20,000 original TV shows and movies for a start. Nigeria is Africa's largest market going by statistics, and Amazon Prime Video has officially announced its commencement of service operations in the west African country. This move from the American-based company Amazon, is an action by the multinational company to increase its subscriber base across Africa and worldwide. Amazon Prime Video will support local content production, and throw in discounted Amazon Prime membership offerings to users.

In 2016, Amazon Prime Video started streaming services in Africa, in competition with Netflix. It is rebranded to be more Africa-centric this time around, which is observable from its indigenous-vocabulary theme, subtitling and its new original content offerings.

The media-streaming service company also laid out plans to launch in South Africa.

Some movie titles such as “All or Nothing”, “The Boys”, “Reacher”, “All the Old Knives” among 20,000 other titles are now available for streaming to viewers for ₦2,300/month (approximately $4 USD), payable after a 7-day trial period. Also, Nigerians are now able to subscribe via their local currency (in naira), and won't require a VPN as previously possible, to access content.

Africa is the next stage for top shots in the streaming industry, which is evident by the influx of several companies, with the likes of Disney+, Showmax, Netflix, e.t.c all reaching out to take advantage of the forecasted 2026, 15 million paying-subscribers growth.

The first show to feature on Amazon Prime Video, is “Gangs of Lagos”, a Lagos-shot movie, which will be launched in the course of the year. Amazon Prime Video has confirmed collaborations with Inkblot Productions, Evoke Studios and Anthill Studios, even getting on fold with, Insight Publicis, as its creative agency and Wangi Mba-Uzoukwu, the head of Nigerian Local Originals.

Amazon Prime Video, clearly will be in a heavy competition with other streaming networks such as Netflix and numerous others, all struggling for a sizeable chunk of the Nigerian market-share.