Safaricom Headquarters in Westlands, Nairobi, Kenya
Safaricom Headquarters in Westlands, Nairobi, Kenya

Safaricom Company Logo
Safaricom Company Logo

Safaricom Company

Area servedEast and Central Africa
ProductsG.S.M associated products and Mobile Money Transfer
Brands M-Pesa
ServicesMobile Telephony

Mobile Money transfer
Ecommerce Cloud computing
Music streaming
Fibre Optic
Safari browser(connective)
OwnerPublic Listed Company
Number of employees6,230+ (2021)
Price range of services and re-seller productsKsh 1 - Ksh 143,999 (per unit)

Trade nameSafaricom (SCOM)
Traded asNSE: SCOM
FoundedApril 1st, 1997
Founder Michael Joseph
HeadquartersSafaricom House, Westlands, Nairobi, Kenya
Key peoplePeter Ndegwa, CEO
User base41 million subscribers (2022)

RevenueKSh.264.02 billion (2021)
Operating incomeKSh.96.16 billion (2021)
Net incomeKSh.68.6 billion (2021)
Total assetsKSh.379.43 billion (2022)
Total equityKSh.186.79 billion (2022)

Safaricom Company has emerged as a dominant player in the telecommunications industry, revolutionizing the way people connect and communicate in Kenya. With a rich history and commitment to innovation, Safaricom offers a diverse range of products and services that cater to the evolving needs of its customers. This post details Safaricom's product portfolio, pricing strategy, key features, and general information, as the company.

Overview of Safaricom's history and background

Safaricom was established in 1997 as a fully integrated telecommunications company in Kenya. It started as a joint venture between Telkom Kenya and Vodafone Group and has since grown to become a leading player in the market.

Safaricom's impact on the telecommunications industry

Safaricom has transformed the telecommunications landscape in Kenya, pioneering innovative solutions and providing reliable connectivity to millions of people across the country. The company's influence extends beyond traditional mobile services, making a significant impact on the financial services sector through its groundbreaking M-Pesa mobile money platform.

Safaricom's Product Portfolio

Mobile Services

1. Prepaid and Postpaid Plans

Safaricom offers a range of prepaid and postpaid plans tailored to meet the diverse needs of its customers. These plans provide flexibility and affordability, enabling users to choose the option that suits their usage patterns and budget.

Features and benefits of each plan

Safaricom's prepaid and postpaid plans come with various features such as free minutes, SMS bundles, and data allowances. Users can enjoy seamless connectivity, access to value-added services, and affordable rates.

Price ranges and subscription options

Safaricom's plans are designed to cater to different budgetary requirements, with options available for both light and heavy users. Users can subscribe to these plans through various channels, including mobile apps, USSD codes, and Safaricom retail outlets.

2. Mobile Data and Internet Services

In today's digital age, Safaricom recognizes the importance of fast and reliable internet connectivity. The company offers a wide range of mobile data plans and internet services to ensure that users can stay connected, browse the web, and access online content seamlessly.

High-speed internet packages

Safaricom provides high-speed internet packages, including 4G and 5G services, for both residential and business customers. These packages enable users to enjoy fast internet speeds, smooth streaming, and uninterrupted online experiences.

Mobile data plans and bundles

Safaricom offers various mobile data plans and bundles, allowing users to choose the option that aligns with their data usage requirements. From daily bundles to monthly plans, Safaricom provides flexibility and affordability in accessing the internet on the go.

Mobile Devices and Accessories

1. Range of smartphones and feature phones

Safaricom offers a wide range of smartphones and feature phones to cater to different user preferences and budgets. From flagship models to entry-level devices, Safaricom provides options that combine affordability and cutting-edge features.

 - Key features and specifications

Safaricom's smartphones and feature phones come with an array of features, including advanced cameras, high-resolution displays, and long-lasting batteries. These devices offer a seamless user experience and access to a world of digital possibilities.

- Price ranges and availability

Safaricom ensures that its devices are accessible to a wide range of users by offering competitive prices and flexible payment options. These devices are available through Safaricom retail outlets, authorized resellers, and online platforms.

2. Accessories and Add-ons

Safaricom also provides a range of accessories and add-ons to enhance the user experience. These include protective cases, screen protectors, headphones, power banks, and more. Users can personalize their devices and optimize their usage with these accessories.

- Mobile phone accessories

Safaricom offers a comprehensive range of mobile phone accessories, ensuring that users can find the accessories they need to protect, enhance, and personalize their devices. These accessories are designed to meet high-quality standards and provide added convenience.

- Value-added services

In addition to devices and accessories, Safaricom offers a variety of value-added services that enhance the user experience. These services include device insurance, extended warranties, and personalized customer support.

Pricing Strategy of Safaricom

Factors influencing Safaricom's pricing decisions

Safaricom's pricing strategy takes into account various factors that influence the cost of providing services and the competitive landscape of the telecommunications industry.

1. Market demand and competition

Safaricom considers market demand and competitive pricing when setting its prices. The company aims to strike a balance between affordability and value for money, ensuring that its services remain competitive in the market.

2. Cost of infrastructure and network maintenance

Safaricom invests heavily in building and maintaining its network infrastructure to provide reliable services. The cost of infrastructure development, maintenance, and upgrades is a crucial factor in determining the pricing of services.

3. Value proposition and target market segments

Safaricom's pricing strategy aligns with its value proposition and target market segments. The company offers different pricing plans and packages to cater to the varying needs and affordability levels of its diverse customer base.

Pricing Models and Plans

1. Pay-As-You-Go (PAYG) pricing

Safaricom's PAYG pricing model allows users to pay for services based on their actual usage. This model provides flexibility and control over expenses, as users only pay for what they use.

2. Subscription-based plans and bundles

Safaricom offers subscription-based plans and bundles that provide a predefined set of services for a fixed price. These plans allow users to enjoy a range of benefits, such as bundled minutes, SMS, and data allowances.

3. Special promotions and offers

Safaricom frequently introduces special promotions and offers to attract new customers and reward existing ones. These promotions may include discounted prices, bonus data, free minutes, or other incentives.

Key Features and Innovations by Safaricom

M-Pesa Mobile Money Service

Overview and significance of M-Pesa
M-Pesa is Safaricom's groundbreaking mobile money service that has revolutionized financial transactions in Kenya. It enables users to send and receive money, pay bills, access loans, and perform other financial transactions using their mobile phones.

Features and benefits for users
M-Pesa offers a range of features and benefits to its users. These include convenience, security, accessibility, and affordability. Users can transfer money to individuals and businesses, pay bills, and access financial services from the comfort of their mobile devices.

Evolution and impact on financial inclusion
M-Pesa has played a significant role in promoting financial inclusion in Kenya. By providing access to banking services to the unbanked population, M-Pesa has empowered individuals and small businesses, enabling them to participate in the formal economy.

Safaricom App Store and Value-Added Services

The Safaricom App Store

Safaricom's App Store is a platform that offers a wide range of applications and services for users to download and utilize on their mobile devices. It provides a curated selection of apps, ensuring quality and security for users.

Range of value-added services offered

Safaricom's App Store offers a variety of value-added services that cater to different user needs. These services include entertainment apps, educational tools, productivity apps, and more. Users can enhance their mobile experience by exploring and utilizing these services.

Customization options and user benefits

The Safaricom App Store allows users to personalize their mobile devices by customizing their user interface, wallpapers, ringtones, and more. Users can discover new apps, access exclusive content, and enjoy a seamless user experience.

Network Infrastructure and Quality

1. Safaricom's extensive network coverage
Safaricom has invested heavily in building and expanding its network infrastructure to provide extensive coverage across Kenya. The company's network reaches both urban areas and remote regions, ensuring that users have reliable connectivity wherever they are.

2. Investments in network expansion and enhancement
Safaricom continually invests in network expansion and enhancement to keep pace with technological advancements and growing user demands. These investments include the deployment of 4G and 5G technologies, fiber-optic networks, and tower infrastructure.

3. Ensuring reliable and high-quality services
Safaricom's commitment to providing reliable and high-quality services is evident in its network infrastructure and maintenance practices. The company employs rigorous testing and monitoring measures to ensure optimal network performance and minimize disruptions.

General Information about Safaricom Company

Corporate Social Responsibility Initiatives

Safaricom Foundation and community projects

Safaricom is dedicated to giving back to the community through its Safaricom Foundation. The foundation supports various initiatives, including education, healthcare, environmental conservation, and empowerment programs.

Environmental sustainability efforts

Safaricom recognizes the importance of environmental sustainability and actively engages in initiatives to reduce its carbon footprint. The company promotes energy efficiency, waste management, and renewable energy adoption in its operations.

Partnership and Collaboration

Strategic partnerships with other companies

Safaricom collaborates with various companies and organizations to leverage synergies and drive innovation. Partnerships with technology providers, content creators, and financial institutions contribute to the expansion of Safaricom's product and service offerings.

Collaboration with government entities

Safaricom works closely with government entities to support national development initiatives and drive digital transformation. These collaborations aim to enhance public service delivery, promote digital literacy, and bridge the digital divide.

Safaricom's Market Position and Growth

Market share and competitive landscape

Safaricom holds a significant market share in the telecommunications industry in Kenya. The company faces competition from other players but has maintained its position as a market leader through continuous innovation and customer-centric approaches.

Financial performance and growth indicators

Safaricom's financial performance reflects its strong market position and growth trajectory. The company has consistently recorded robust revenue growth, demonstrating its ability to adapt to market dynamics and meet customer needs.


Safaricom aims to be at the forefront of driving digital transformation and connectivity in Kenya. The company envisions a future where technology empowers individuals and businesses, fostering economic growth and social progress. 

Safaricom is committed to embracing emerging technologies such as artificial intelligence, Internet of Things (IoT), and cloud computing. These technologies present opportunities to create innovative solutions and enhance the user experience.

Safaricom Company stands as a pioneering force in the telecommunications industry, offering a comprehensive range of products, competitive pricing, and innovative features. With its commitment to customer satisfaction, network reliability, and technological advancements, Safaricom continues to shape the digital landscape in Kenya and contribute to the socio-economic growth of the country.